Leading Brand Franchise & Marketing Company in China

Masterbrand is poised to become China’s foremost brand marketing powerhouse, introducing world-class international franchises to an audience of 1.3 billion consumers. Our portfolio combines exceptional talent, creativity, technology, and innovation to serve some of the world’s most iconic and successful brands.

We deliver a comprehensive suite of solutions — from brand advertising, customer relationship management (CRM), media planning and buying, to public relations and specialised communications — all designed to build brand equity, strengthen market presence, and drive measurable bottom-line growth for our clients.

Cultural Integrity

At Masterbrand, our foundation is built on a commitment to people, community, and the planet. We invest in nurturing talent, give back to the communities we serve, and uphold sustainable practices to protect our environment. Across our family of companies, we believe that creativity and business success should go hand in hand with making a positive impact on the world.

Positioned for Long-Term Growth

Thriving in a global, fast-evolving market demands vision, adaptability, and leadership. Guided by a passionate management team, we remain focused on delivering enduring value for our clients while continually innovating to stay ahead of industry change. With a forward-looking strategy and a proven track record, Masterbrand is ready for sustained, long-term growth — in China and beyond.